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ASA bans ‘misleading’ Clean and Clear skincare advert

Posted 12 Jan 2010 — by admin
Category News

LONDON – The Advertising Standards Authority (ASA) has banned a TV ad for Johnson & Johnson’s Clean and Clear skincare brand for using “misleading” shots of a model wearing make-up.

Clean and Clear: rapped by the ASAViewers complained that the ad, for Clean and Clear’s Spot Control Kit, used images unrepresentative of results that could be achieved when using the product.
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The ad, by DDB London, stated: “If you have spots, you’ve tried everything, now try something different … Look at the difference it made for these girls.”

read more at http://www.campaignlive.co.uk/news/975879/ASA-bans-misleading-Clean-Clear-skincare-ad/